These brands have committed to Detox, showing that producing outdoor gear without PFCs is possible. Send a big Thank You to these Detox Champions!
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Vaude we are proud of you! You have taken the PFC issue very seriously from the beginning and now you are one of the first big outdoor brands to commit to Detox! Thanks for taking this bold step towards a toxic free future.See brand statement
These brands are starting to accept that PFCs are a big problem. They have made promises to eliminate PFCs by 2020, but some brands are still hiding them in certain products - like membranes, backpacks and shoes - while others are not transparent enough about the elimination process.
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The North Face, you set a goal to produce apparel with non-fluorinated DWR by 2020. This doesn’t sound bad, but we really need you to get rid of those hazardous chemicals in all of your products, including backpacks, shoes and sleeping bags. And please make it clear if you will eliminate those nasty chemicals from membranes as well, or only from DWR.See brand statement
Haglofs, you responded to our campaign announcing that you will use only PFC-free DWR by 2020. This is a step in the right direction, but it seems that you still want to continue selling us membranes made with PFCs. If you really want to be serious about eliminating toxic chemicals you need to join the Detox Champions now.See brand statement
Norrona, you promised to eliminate PFCs from DWR step by step until 2020. It’s a good start, but we’re afraid your promises are not clear enough. Do you want to continue selling us membranes made with PFCs? And what are you going to do about all the other toxic chemicals out there?See brand statement
Salewa you only recently promised you will eliminate PFCs step by step by 2020 but your timeline and intermediate goals are not clear and transparent at all. We would have expected more courage from a brand like you. Apparently you’re not fully fit to “get vertical” in the climb against PFC-pollution.See brand statement
Black Yak, you announced that you will only use PFC-free DWR by 2020. This is a step in the right direction, but it seems you will continue to sell us membranes made with PFCs. Your lack of transparency makes it hard to say if you are taking this seriously Blackyak.See brand statement
Three years ago you were the first to announce a goal of 100% PFC-free by 2020. But now other brands have shown more ambition. So why don’t you catch up with the frontrunners now, and lead the way to a toxic-free future with a Detox commitment?See brand statement
Mammut, you have finally set a timeline for partial PFC elimination until 2020. You're going into the right direction, but the step you are taking is to small to live up to the expectations of more than 200 000 outdoor lovers from around the world who have urged you to Detox. So far, your timeline is only valid for most of your apparel products and DWR. But we also need you to stop using PFCs in membranes, hardware and highest performing products.See brand statement
These brands haven’t heard the concerns of outdoor lovers and scientists. They have just replaced one bad group of chemicals (long chain PFCs) with another (short chain PFCs) and have not set any timelines to get rid of these hazardous chemicals.
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Patagonia you switched from long chain (C8) to shorter-chain(C6) PFCs. This is just replacing one bad thing with another, and you are perfectly aware that this isn’t good enough. Patagonia, from a leader in sustainability we would have expected nothing less than being a Detox Champion.See brand statement
Columbia you switched from long chain (C8) to shorter-chain (C6) PFCs, which is just replacing one bad thing with another. But recently you announced your first PFC-free high performance jacket. It is a first step, but you really need to speed up and eliminate PFC from all your products.See brand statement
Arcteryx you switched from long chain (C8) to shorter-chain (C6) PFCs, which is just replacing one bad thing with another. Now you are trying to convince your customers that these are much less problematic for the environment. It doesn’t look like you are taking any serious action to get rid of your PFC addiction. Very disappointing...See brand statement
Chemical molecules released by industry during the production of water resistant outdoor gear like jackets or tents
Studies show that PFCs impact the reproductive and immune system. They are also potentially carcinogenic.
Once released into the environment, they are distributed globally in the atmosphere. They are highly persistent, which means they stay in the environment for a very long time.
Thanks to your participation, we ranked the most wanted brands to discover how much PFCs are inside.